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Flexible Products, Lower Prices
Wednesday January 25, 2012,
10:24 pm ET
CEDAR HILLS, Utah, Jan. 25 /Patrick Oborn/ --
Higher productivity for small to medium sized businesses is just around the corner thanks
to commercial grade broadband services that are now being delivered at a fraction of their
previous cost. Due to the ever increasing competitive marketplace and a mad dash to consolidate
networks, telecoms are offering their premium business services to small businesses for a fraction
of what they used to cost just a few years ago. Businesses who use more than four regular phone
lines can now upgrade to dynamic integrated T-carrier circuits for the same price.
South Dakota is a place that we found was a hot spot for small business owners
making the move over to dynamic T-1 lines. One business owner that we interviewed
gave glowing reviews of his move to TelePacific's "OnePac" dynamic product.
Keith Gray explained "I used to have a regular integrated T1 with 10 voice
lines and 14 data channels. When no one was using the phone in my office,
we were limited to just 896 KB of bandwidth. After searching on the Internet
for better options, I found that I could reduce my price from $850/month to
$500/month, and at the same time have 14 voice lines and 1.5 mbps of broadband.
I didn't take long for me to pull the trigger and make the change."
One might think that, given the cost - benefit analysis of the integrated T1 value
proposition, more businesses would be changing over to the new platform. However,
the rate of adaptation is rather slow. Rob Butler, head of the Telecommunications
Research Institute, thinks that "phone companies have a problem with trust amongst
their user base. For many years, customers have dealt with increasing rates, long
hold times, and frustration in general. Now, it appears, the ice is finally starting
to melt and customers are opening themselves up to new technology.
According to a recent study conducted by PK Communications Telecom Brokers Inc., the average
cost of a POTS (plain old telephone service) line serviced by the Bells (AT&T, Verizon,
and Qwest) have changed very little over the 10 year span from 1996, the year the
Clinton Administration signed into law the Telecommunications Act, to 2006. The real
change in the industry came in the T-carrier class of products, where customers can
get up to 1.5 Mbps of bandwidth and 24 digital phone lines all in one package. Some
CLECs like XO, TelePacific, Nuvox, One Communications, and even Covad are now offering
rates well below the $550/month level, making the change seem like a no-brainer to
thousands of customers.
Once a forgotten segment of the business telecommunication landscape, small to medium
size businesses are finally being serviced with products (like the dynamic integrated
T1 line) at prices they can afford. Gone are the days when the Bells can shove TDM
services down the collective throats of SMB's at prices that resemble a mortgage rather
than a telephone service.
Will this train of innovation, lower prices, and services that add value to SMB's continue
to roll down the tracks of progress? It's all up to our government - and which political
party controls the FCC. Without the deregulation act of 1996, we would have never known
just how much the CLECs were capable of.
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